Complete Digital marketing

SEO: Search Engine Optimization

  • Introduction to Search Engine Optimization (SEO).
  • What is Search Engine Optimization?
  • How to Use Search Engine Optimization
  • Need of Search Engine Optimization
  • Introduction to Social media marketing
  • Internet marketing
  • Web Promotion & Techniques
  • How to create Website? Home page, About Page, Contact Page, Service Page
  • Generate Traffic to your Website page
  • Site Design & Development – SEO Factors

On Page Optimization

  • Titles
  • Heading Tags in Contents (H1 to H6)
  • Image Alt Tags
  • Description
  • Meta Tags
  • Keywords
  • Content of webpage
  • Anchor Text
  • Link Title Tag
  • Keyword Analysis
  • Keyword Proximity
  • Keyword Density
  • Internal Link Building
  • Internal Link Structure
  • Header Keyword Optimization
  • Footer Keyword Optimization
  • Logo Optimization
  • Page URL renaming / Re-writing
  • Webmaster tools
  • Robots file (follow, nofollow)
  • Web Page Size
  • Web Page Weight / Rank
  • Feed Submission

Off Page Optimization

  • HTML, Logo and its Importance
  • Submission to search engines
  • Directory Submission
  • Blog and Article writing
  • Forums and social media optimization
  • Deep Linking
  • InBound Links
  • Video Optimization
  • News and Press Release
  • Article Submissions
  • Directory Links
  • Search Engines
  • Social Bookmarking
  • Social Networking
  • Press Release
  • Classifieds
  • Viral Marketing
  • RSS Feeds
  • Free Backlink Creation
  • You Tube SEO (Video)
  • Blog Creation (Blogger, WordPress)
  • Submit Blog
  • Create Webpages
  • Content Writing and Copyrighting
  • Google web master tools
  • Google adSence
  • Google analytics
  • Email marketing
  • PPC / CPC
  • Attractive Designs and Patterns
  • Call to Action
  • Copyscape and Duplicate Content Issues
  • Google Verify File or Tag
  • Coding Standards
  • Usage of all Tags
  • Larger Website Creation Techniques
  • SITE MAPS
  • ROR Sitemap
  • XML Sitemap
  • RSS Sitemap
  • HTML Sitemap
  • Case Study of White Hat SEO
  • Case Study of Black Hat SEO
  • Case Study of Grey Hat SEO

Introduction of PPC (Pay Per Click)

  • How Pay Per Click Works
  • Search Engine Marketing
  • Keywords Research
  • Types of ads
  • Creating Campaigns
  • Budget, Billing, Reporting Techniques
  • Ad Groups Setup
  • Display Ad, banner Ad,..
  • Search Network & Display Network
  • PPC Campaign Design
  • Conversion Tracking
  • Google Adwords tool
  • Traffic Estimator Tool
  • Role of Analytics in Pay Per Click

Introduction of affiliate marketing

  • The role of merchant & affiliate
  • Creating the affiliate network
  • Promoting the affiliate program
  • Choosing Products
  • Earning commission
  • Choosing payment type
  • Integrating Accounts

Email Marketing

  • Introduction
  • Types of email marketing
  • creating email template
  • Tracking conversions and leads
  • Collecting emails
  • email marketing Software

Mobile Marketing

  • Introduction
  • Types of SMS Marketing
  • Push & Pull Messages
  • Transactional SMS
  • What is DND?
SMM: Search Media Marketing

Facebook

  • Facebook Fan Page Creation
  • Facebook for Business
  • Designing fan Page
  • Creating Groups
  • Creating Communities
  • Promoting Pages
  • Facebook image Dimensions
  • Marketing Strategy for Facebook
  • Creating Ads
  • Organic Likes
  • Paid Likes
  • Running Paid Campaigns
  • Targeting Audience
  • Budget Optimization
  • CPC, CPM
  • Insights
  • Facebook & Website Integration

Twitter

  • Introduction
  • Tweets
  • Following
  • Followers
  • Types of Tweets
  • Protected Tweets
  • Promoted Trends
  • Promoted Tweets
  • Promoted Accounts
  • Connecting Audience
  • Using # Tags
  • Promoting Business
  • Marketing Strategy

LinkedIn

  • Introduction
  • LinkedIn for Business
  • Creating Company Profiles
  • Following People
  • LinkedIn Ads
  • Parts of Ads
  • Ad Costs
  • Marketing Strategy

YOUTUBE

  • Introduction
  • Creating a channel
  • Creating a Videos
  • Uploading Videos
  • Live Streaming
  • Editing Videos
  • Adding links
  • Advertising
  • Promoted Videos
  • First Watch Ads
  • InStream Ads
  • TrueView Ads
  • Homepage Ads
  • Display Ads
  • Mobile Ads
  • Insights
  • Marketing Strategy

GOOGLE+

  • Introduction
  • Circles
  • Postings
  • Communities
  • Creating a Business Page
  • Events
  • Groups
  • Hangouts
  • Marketing Strategy

BLOGS

  • Introduction
  • Creating a blog
  • Settings
  • Managing Menu
  • Plug-in
  • Widgets
  • Themes
  • Postings
  • Editing
  • Blogging sites
  • Blogger
  • WordPress & many More…
  • AdSense Integration
  • Analytics

Google Analytics

  • Inserting tracking code
  • Channels
  • Generating Reports
  • Goal setup
  • Funnels & Channels
  • Audience
  • Behaviour
  • Conversion
  • E-commerce

STUDENT BENEFITS

  • Job Assistance
  • Pay Fees in Installments / EMI
  • Technical Support after Course Completion
  • Back up Classes Available
  • Attend Demo class
  • Course Complete Certificate
  •  Lab Facility
  • Real Time Project

ADDITIONAL HIGHLIGHTS

  • Total 60  hours Class
  • 1 on 1 Trining
  •  You Get In-Depth Practical Knowledge on each Topic
  • Free Study E-Material, PDFs, Video Trainings
  • Flexible Timimg
  •  Online Trainings provided

For More Information: Call us on +917411000877

Contact us on +917411000877